MY ROLE
UX Researcher, Visual Designer, Usability Tester
TOOLS USED
Sketch, Illustrator, Google Sheets and Forms, Whiteboarding
Overview
Pandia Health is a San Francisco health start-up that prescribes and delivers women’s health medication.
4 UX designers collaborated to design a new homepage, iterate the sign-up and check out form flow process to increase customers, and add a ask Dr. Y Q&A section to their mobile app (Q+A).
For this case study, I will focus on the research I conducted as well as the wireframes I created for the Q+A section. I will also include the user flows for understanding.
STATEMENT OF WORK
Client Needs
● Recommendations on homepage to improve conversion.
● Investigate form flow as to why people don’t complete it, and
make recommendations
● Design of “Q/A with Dr. Y” page to provide useful answers to
customers easily
Deliverables
● Mockup of Homepage
● Mockup of Q&A Page
● Prototype of Improved Form Flow
Considerations
● Create a content tone that conveys “cool aunt” personality
● Future expansion of Pandia services to other locations
● Design Q/A with Algolia API in min
Research
COMPETItive analysis
COMPARATIVe analysis
INTERVIEWS + Data FINDINGS
A direct quote from an interviewee
"Frustrated. I feel like sometimes forms will have fields that are not clear."
Primary persona

Problem
Tara is hesitant to sign up with Pandia due to the homepage’s confusing content, and form’s confusing questions, tedious format, unintuitive user interface, and intimidating clinical language.
SOLUTION
By designing a well-presented homepage and creating a form with clear questions, a concise format, a progress bar, and a personable and supportive language, Tara will feel confident in completing her sign-up with Pandia Health.

RESULTS
It was presented to the client and stakeholders for Dr. Sophia Yen herself to state, "I'm floored." They were grateful for the work we created and we were happy to have had the chance to provide a solution in women's health.
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